Your pay-per-click (PPC) campaign isn't working. You created the account, researched keywords, prepared ads, entered your credit card information, and spent money... and there isn't much going on. Maybe you hired someone to take care of your PPC marketing in Oman, but it's still not working. While the strategy should be simple and straightforward—find relevant keywords and pay for clicks—driving traffic that converts is difficult. Let's take a look at some of the most common issues.